November 23, 2012

J'Adore de Dior, "Le Parfum – The Film"

Few days ago Dior released their last campaign film for their best selling perfume, J'Adore. More than just a commercial, Dior’s new film, simply called “Le Parfum – The Film” intends to make us travel around the world from India to Grasse –the world capital of perfumes, and from Murano to Paris…

The film presents a philosophy of beauty, purity and top quality know-how dear to Dior: "In a world where fragrances seem to be more and more marketed, more and more ephemeral, I think it's important to have generations and future generations rediscover that perfume is a true savoir faire. It is a métier of art, a métier of artisans and it's not recipes from a computer. But it's voyages, it's people who grow flowers, it's people who mix them after, glassmakers," Claude Martinez, president and chief executive officer of Parfums Christian Dior, told WWD in an interview.

No celebrity ambassador this time. The beauty is embodied by breathtaking landscapes, lush flowers and secret places where, step by step, the process of creation takes place.

The story continues on Dior's website where the reader discovers the creation of the perfume in five chapters, from the origin of flowers to the bottle's design.

A true invitation to an olfactory journey, starting with a small glass bottle...

©  Dior website

November 16, 2012

Mode Marche-Thé Stock Sample Sale of Dutch fashion designers.

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If you are a fashionista or just looking for something different, and find yourself in Rotterdam on Saturday, 24th of November, you should deffinetly not miss the Mode Marché event.

''Mode Marché is a stock sample sale with an approachable but stylish character, where young and established designers can sell their clothing, accessories, fabrics and sample collections to their fans. Since its first edition in September 2006 Mode Marché, become the stock sample sale in the Netherlands, a vibrant national public event that has received much attention in the media.(...)

Mode Marché is an independent initiative of the Smit Rotterdam Esme (SHPPR Events) and Joost van Gorsel (Iconique Fashion Magazine), both with many years working in the (inter) national fashion industry.(...)

Iconique Fashion Magazine was founded in 2000 by Joost van Gorsel and he was a pioneer of online fashion magazines. Meanwhile, the magazine has become an internationally acclaimed, online platform for fashion and art ( Additionally, Iconique creative (graphic) solutions and consultancy focused on the fashion and luxury industry.''(Mode Marché website)

This years' edition brings together more than 60 designers, and gives an unique overview  of Dutch designers and shops for those who are looking for something different. Designs are to be fited on site and can be purchesed directly from the designers. Tickets can be purchesed from Mode Marche website(, after 1pm directly at the door. Location:CapeTownRotterdam,Veerlaan 13,Rotterdam

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November 2, 2012

“Perfumes and flavours, the perfect pairing”

© Photo: Agence ARAGORN

“I pictured my Parisian restaurant, as an elegant place that encourages sharing, pleasure and the enjoyment of food. I offer a meeting of two worlds that inspire me - perfume and flavours – the pleasure of a cuisine that is sensual, pared-down and spontaneous, a dialogue between you and me based on my flavour pairings, a break dedicated to taste and conversation. This restaurant was conceived with simplicity and feeling, and provides a foretaste of my cooking style in Valence” explains Anne-Sophie Pic - the only three-Michelin-star female chef in France – about her new restaurant La Dame de Pic that recently opened in Paris.

Together with Philippe Bousseton, who creates perfumes for Takasogo, they designed perfumes with the idea of flavor pairings in the menus offered to customers. Paper scent strips are presented to the customers to invite them making their choice between 3 fragrances menus: “Amber vanilla”, “The sea and flowers” and “Sous-bois spices”.

Breathing the notes of a perfume before choosing a menu is an original approach that appeals to our senses and invite us to explore the sensory world of a truly talented chef.

“The products are simple, rooted in French cooking – the oyster, the carrot, rabbit, John Dory, beetroot – or sometimes extraordinary – Pointed Bourbon coffee, cinnamon leaf from Reunion, Tahitian vanilla… the matches are complex, the textures refined, and the result aims to tantalise the tastebuds.”

La Dame de Pic is meant to draws on all your senses: first the olfactory tasting, then the cuisine to exalt food-lovers' senses in a warm and elegant atmosphere in the 1st arrondissement of Paris, just steps from the Louvre.

 © Photo: Elisabeth Lhomelet/Michaël Roulier, source:

 © Photo: François-Régis Gaudry, source:

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La Dame de Pic
20 rue du Louvre
75001 Paris