March 2, 2012

The art of lunching


                                                                                   © : http://www.jumbosupermarkten.nl



Food and culinary habits, among many other topics, crystallize the expression of cultural differences. As two foreigners living in the Netherlands we get to experience these differences daily. It concerns as much what we eat, as well as where and at what time. 

For example “breakfast and lunch differ little in Dutch cuisine and both consist of a wide variety of cold cuts, cheeses and sweet toppings; such as hagelslag, vlokken and muisjes. Chocolate spread, treacle (a thick, dark brown sugar syrup called stroop), peanut butter (which is savoury, not sweet) and confiture are popular too.” (source: http://en.wikipedia.org/wiki/Dutch_cuisine)

Which is really fine by us, but of course also seems to narrow quite the choice up sometimes. Many foreigners living in the Netherlands may tell you how much they miss a warm and invigorating meal for lunch. Of course nothing forbids you to take your own lunch bag to your workplace. But a lunch bag or box can be not convenient to carry and it can feel awkward to hold a sort of impromptu picnic in the office (when opening your plastic bag and unwrapping your plastic box etc). You know the feeling? 

This got us to think about how to answer this need for lunch bag / box solution. We are about to develop new ideas so that to energize your old tupperware box and make your lunch the relaxing moment that everyone expects.

1 comment:

  1. Yes yes yes, I myself, as a real Dutchy, would be very much interested in a Lab' process lunch box!! I always prepare a six pack of 'boterhammen' with different toppings to bring to work, so please help me impress my colleagues!

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