December 1, 2011

'Fashion is architecture: it is a matter of proportions.'






























'Fashion is architecture: it is a matter of proportions.'-Coco Chanel. 


We would also say : everything in design is a matter of proportions... 

This is the story of our first clutch model. ..yellow and black..We haven't baptized it yet...any suggestions for a name? 

It all started from the desire of creating a fashion accessory with architectural proportions...We wanted a fashionable clutch, but in the same time very minimal, with interesting proportions and an original way of closing.We were also looking for a material that wouldn't 'run', was thick enough to give the object a good shape and an interesting texture. That is why we choose felt. To make things even more interesting we chose to work with the most contrasting colors: black and yellow. The rest was only a matter of folding and playing with proportions...and of course using the magical number 3!...




   Note: pictures above were taken in December 2010 of the first prototype

1 comment:

  1. really interesting concept: explaining how you came to this design! I'm curious to read the next articles! good luck!

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