Teaser picture of the serie to come - Photo By Olivier
Saillant
Karl
Lagerfeld, the iconic fashion designer, is less known for his work as a
photographer. Yet, over the last 25 years, he shot for fashion magazines such
as Vogue and Harper’s Bazar and worked on advertising campains for Chanel and the
brands he owns: Fendy and his eponymous label.
This
is however the first time that Lagerfeld collaborates with a furniture brand
for a photographic project. Ever since it was established in 1927, the
Italian company Cassina has been a preeminent design leader and manufacturer of
original contemporary furniture.
“The originality of the project lies
in a selection of furniture from the Cassina collections that is placed under
the sharp eye of Karl Lagerfeld. Not only a legendary fashion designer,
illustrator, publisher and photographer, Lagerfeld is also passionate about
contemporary design, and this project testifies Cassina’s commitment to working
side-by-side with the most talented individuals from both the 20th and 21st
centuries.” Gianluca
Armento – Brand Director Cassina
Historical
and contemporary pieces, including objects and furniture by Le Corbusier,
Pierre Jeanneret and Charlotte Perriand, Charles Rennie Mackintosh, Gerrit T.
Rietveld, Franco Albini, Gio Ponti, Vico Magistretti, Jean-Marie Massaud, Piero
Lissoni and Rodolfo Dordoni, will thus to be (re)discovered through the eyes of
the talented and mysterious designer.
The
presentation of this work, the first step in a series of cultural activities
born from the unique collaboration between Karl Lagerfeld and Cassina, is to be
seen in exclusivity at Cassina’s Paris showroom from
January 31st to March 10th 2013.
CASSINA SHOWROOM PARIS
236
boulevard Saint-Germain
75007
Paris
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