Who’s afraid of red, yellow and blue?

  Extract; Low resolution, fair use image of

 ''Who's Afraid of Red, Yellow and Blue?'', 1966, by Barnett Newman. 

Oil on canvas, source Wikipedia

Did you ever wonder why all the designers have a preference for black and grey shades? It doesn't matter if is about what they create or what they dress but neutral and dark shades are most of the time present …Yes, black is a symbol of elegance, nobility and minimalism … but are these the only reasons for giving black such an important role? 

We do love black and grey tones; we use them a lot in our designs and daily life but still try to discover more about the other colors and integrate them as much in our designs, but somehow it becomes a more complex task... 

So many things had been told about colors and design; there were so many studies done about the significance of every color and how colors should be used in order to create the atmosphere, effect or just to send the message we want. The truth is, after all, colors and their application in design will remain very subjective. It is a matter of personal perception, cultural background and even a matter of mood. 

As designers we are still interested to address our products to a wide range of people and get the effect we want, so the question about how, when, which and in what proportion shall we use the colors will always be an actual subject of debate…

So, as Barnett Newman series of paintings asks: who's afraid of red, yellow and blue?