THE BLACK BOX THEORY

Today we want to speak about how our Blog-The Lab’- works.

Lab’process is a hybrid identity based on a process formed by research, creation and finally a concrete product or idea. While we reveal our products on our website, our blog acts as an interface where we reveal more about our creative process, news, projects that we like and inspire us.

We organized the blog in three sections: input, black box, output .This organization comes from the BLACK BOX theoretical concept. Indeed, as stated by this concept, research and experiences processes are uncertain systems whose internal structure/operations remain unknown most of the time… One knows where it starts (INPUT), but not always where and what it leads to (OUTPUT). And this is precisely what is interesting. 

That’s why we invite you to pass through this blog and to discover the three sections:

Input

We believe that as designers having a good idea of what is happening in the creative world is really important. It keeps us up to date, present, aware of the society needs and more ready for reacting properly……

This is what Input is about- a selection of themes, ideas or things from different creative fields that we find interesting and want to share. There are also some of the ideas we want to explore.

Black box

The black box reveals some stories of our experiments, thoughts or themes that we are exploring in our Lab’. It is the place where we make the connections, put together the puzzles, compose or decompose different ideas and concepts, while the mystery of the final outcome remains.

Output

Finally the output is the place where things get more shape; processed ideas are close to finalization and, most of the time, turn into materialized items that can be found on our website or just into conclusions for ideas and concepts for future experiments.